BPO


University Church designed by Spy

Opinion by Robert Holmkvist.

Graphic design by Spy for University Church

Located at the heart of Oxford, University Church of St Mary the Virgin, abbreviated to University Church, has been a site of worship and debate for over 700 years and is the “spiritual home” of the oldest university in Britain. The church recently received a grant from the Heritage Lottery Fund to raise awareness of the historical nature of the site and to further enhance its potential as a tourist destination beyond the 300,000 visitors it already attracts per year. As part of this new remit, London based graphic design studio Spy were appointed by University Church to develop a new and more contemporary brand identity that could exist both on and off-line.

Continue reading this article


Theatre Royal Plymouth designed by Spy

Opinion by Richard Baird.

Business cards for Theatre Royal Plymouth designed by Spy

Theatre Royal Plymouth (TRP) is the largest and best attended regional producing theatre in the UK and leading promoter of theatre in the South West. It runs a diverse programme of performances, activities and events, and has a 1300 seat auditorium capable of delivering West End musicals, opera and ballet, as well as a smaller 175 seat theatre for experimental productions. The building, located on Plymouth’s Royal Parade, also houses a café, restaurant and community performance space.

In response to increased competition TRP looked to diversify its audience, retain current visitors and to improve the uptake of its outreach programmes through a new visual identity system as part of a wider regeneration project. Developed by London based Spy, the visual identity system was created to reflect the dynamic nature and joy of experiencing live performance and to connect with a broader audience. This was achieved through a vibrant colour palette of shifting planes, patterns and light, and a holistic approach that, alongside logo and print, included animation, signage and wayfinding.

Continue reading this article


The Stow Brothers designed by Build

Opinion by Richard Baird.

Edge painted business card design by Build for East London estate agent The Stow Brothers

The Stow Brothers is an estate agent working within the area of Walthamstow, a place where urban London meets the Epping Forest, and is described by the estate agent as a rapidly expanding community of like-minded people looking for a place with a strong sense of community, plenty of culture, good food and a decent pint.

UK-based graphic design studio Build worked with The Stow Brothers to develop a new brand identity—which went on to include monogram, stationery, business cards, website, copywriting, sale, sold and to let by boards, with assets created by local trade, craftsmen and artists—that reflected their love for the area and would distinguish them from the other estate agents operating in the same postcode. The identity was expanded upon later in the year to include a mini exhibition and a distinctive direct mail campaign in support of the nearby Wetlands project.

Continue reading this article