Opinion by Richard Baird.
Austin Fraser is a UK information technology and engineering recruitment specialist with an open and transparent business practice. Established in 2007 it has gone on to win a variety of awards and recently opened its first international office in Munich with another office planned for Austin Texas this year.
Described as dated, parochial and not reflective of Austin Fraser’s ability or ambition, London based design studio Felt Branding were commissioned to develop a new brand identity and to sort out the company’s marketing and communication problems both internally and externally. This went on to include a monogram, logotype, brand guidelines, website, interior graphics and employee handbook.
Opinion by Robert Holmkvist.
Located at the heart of Oxford, University Church of St Mary the Virgin, abbreviated to University Church, has been a site of worship and debate for over 700 years and is the “spiritual home” of the oldest university in Britain. The church recently received a grant from the Heritage Lottery Fund to raise awareness of the historical nature of the site and to further enhance its potential as a tourist destination beyond the 300,000 visitors it already attracts per year. As part of this new remit, London based graphic design studio Spy were appointed by University Church to develop a new and more contemporary brand identity that could exist both on and off-line.
Opinion by Richard Baird.
Theatre Royal Plymouth (TRP) is the largest and best attended regional producing theatre in the UK and leading promoter of theatre in the South West. It runs a diverse programme of performances, activities and events, and has a 1300 seat auditorium capable of delivering West End musicals, opera and ballet, as well as a smaller 175 seat theatre for experimental productions. The building, located on Plymouth’s Royal Parade, also houses a café, restaurant and community performance space.
In response to increased competition TRP looked to diversify its audience, retain current visitors and to improve the uptake of its outreach programmes through a new visual identity system as part of a wider regeneration project. Developed by London based Spy, the visual identity system was created to reflect the dynamic nature and joy of experiencing live performance and to connect with a broader audience. This was achieved through a vibrant colour palette of shifting planes, patterns and light, and a holistic approach that, alongside logo and print, included animation, signage and wayfinding.