Opinion by Richard Baird.
Ten Trinity Square is a super prime real estate project developed by the Chinese conglomerate Reignwood Group. It is made up of a private members club, residencies and a Four Seasons hotel, all set within the Port of London Authority building which is located at the centre of the city near the Tower of London and with views of the Thames. The building was designed by Sir Edwin Cooper in a neoclassical style, built by John Mowlen & Co, and opened in 1922 by British Prime Minister of the time David Lloyd George.
In the words of Reignwood Group’s Chairman Dr Chanchai Ruayrungruang, ‘Ten Trinity Square is one of London’s true landmark buildings, re-created as an exclusive and harmonious arrangement of residences, hotel and club, in a vision that links, explores and expresses the cultures and achievements of peoples all around the world.’
As part of a reinvigoration program – one designed to recognise and reinforce the building’s historic status, architectural merit and redefined purpose – Pentagram, led by partner John Rushworth, developed a strategy and visual identity treatment that include logo, print and interior design, that would contribute to the overall revitalisation of Ten Trinity Square.
Opinion by Richard Baird.
Austin Fraser is a UK information technology and engineering recruitment specialist with an open and transparent business practice. Established in 2007 it has gone on to win a variety of awards and recently opened its first international office in Munich with another office planned for Austin Texas this year.
Described as dated, parochial and not reflective of Austin Fraser’s ability or ambition, London based design studio Felt Branding were commissioned to develop a new brand identity and to sort out the company’s marketing and communication problems both internally and externally. This went on to include a monogram, logotype, brand guidelines, website, interior graphics and employee handbook.
Opinion by Robert Holmkvist.
Located at the heart of Oxford, University Church of St Mary the Virgin, abbreviated to University Church, has been a site of worship and debate for over 700 years and is the “spiritual home” of the oldest university in Britain. The church recently received a grant from the Heritage Lottery Fund to raise awareness of the historical nature of the site and to further enhance its potential as a tourist destination beyond the 300,000 visitors it already attracts per year. As part of this new remit, London based graphic design studio Spy were appointed by University Church to develop a new and more contemporary brand identity that could exist both on and off-line.