BPO


Capt by Bunch, United Kingdom

Opinion by Richard Baird.

Brand Identity designed by Bunch for video making app and market platform Capt

Capt is a San Francisco-based start-up that connects creators wanting to monetize their videos with brands looking for new content and talent. The platform is made up of an app that allows creators to shoot, upload and license their videos, and a website that acts as a market place for buyers. This website also serves as a place to connect creatives with those who want to develop specific video content, as a tool to push assignments to qualified Capt creators by location and creator level, and provide access to and licenses for both global and hyperlocal video content.

Bunch worked with Capt on developing brand identity, mobile app and website. This takes the universal visual language of mobile recording and the lexicon of social media, and draws these into a simple but effective visual expression. This links folders, headed paper, business cards and branded hoodie, and runs across app and website.

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Sardine by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, menus and signage by British studio Here Design for London-based Southern French and Mediterranean food restaurant Sardine

Sardine is a restaurant, located on London’s Micawber Street, with a simple menu of rustic, Southern French and Mediterranean-inspired dishes cooked over a wood fire. It features an interior design of bent wood chairs, open kitchen, steel and light wood table tops and a brand identity created by Here Design. This adds a touch of a mediterranean colour to interior through menus and tile detail, while also linking other assets such as business cards and website.

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Brewdog Abstrakt by O Street, United Kingdom

Opinion by Richard Baird.

Branding and packaging designed by O Street for limited edition craft beer concept Abstrakt from Brewdog

Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.

Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.

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