BPO


The National Insti­tute of Dra­matic Art by Maud, Australia

Opinion by Richard Baird.

Black block foiled corporate handbook designed by Maud for The National Insti­tute of Dra­matic Art

The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is respons­ible for developing the talents of some of the country’s biggest stars. With the continued demo­crat­isa­tion of per­form­ance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s con­ser­vatoire approach, NIDA pursues a tech­nical mas­tery as a way to preserve a high stand­ard of education.

NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include per­form­ance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.

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Investec 2014 Team Conference designed by Garbett

Opinion by Richard Baird.

Print with geometric illustration for Investec 2014 Conference by Garbett

International banking specialist and asset management group Investec’s 2014 annual team conference took place in Port Douglas, a coastal town located in the tropical north of Queensland, home to the Great Barrier Reef and the rainforest of Daintree and Cape Tribulation.

The conference’s identity, designed by Sydney-based Garbett, draws on themes of travel, tropical destination and for the most part avoids any hint of corporate convention. This is achieved through simple geometric illustrations across beach towels and tote bags, a bright colour palette, the generosity of dyed papers, die cut detail to create luggage tags and a passport-like notebook and the dual nature of the language choice. The result is a playful summer holiday aesthetic with a practical edge.

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