BPO


41 Birmingham designed by Garbett

Logotype designed by Naughtyfish for 41 Birmingham, a boutique apartment development situated in Sydney's Alexandria district

41 Birmingham is a boutique apartment development in Alexandria, a suburb undergoing a renaissance in the south of Sydney. What began as the manufacturing centre of the colony of New South Wales is being transformed into a thriving hub of Sydney’s clever, artisan economy.” Surry Hills based graphic design studio Garbett, formerly Naughtyfish, were “engaged to create the marketing campaign which comprised of the visual identity, brochure, website, print & digital advertising, art direction, styling and together with SJB architects, the design of the display suite.”

Continue reading this article


Insiders designed by Garbett

Logo for Sydney Opera House’s membership program Insiders designed by Naughtyfish

Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.

Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.

Continue reading this article


Boabel designed by Maud

Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

Multidisciplinary design studio Maud recently developed a new visual identity for screenwriter Belinda Nowell’s new publishing venture Boabel. Based around an open book / B monogram, a business card that uses orientation to draw out this duality and a weighty, ‘book-bound’, triplex material combination the solution places storytelling at the very centre of communication with a contemporary simplicity.

Continue reading this article