BPO


Cult 20 Years, Event & Exhibition by Toko

Opinion by Richard Baird

Event and exhibition identity designed by Toko celebrating the 20 year anniversary of designer furniture retailer Cult

In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and an eye-catching bright red die cut cover, Toko play with a graphic immediacy and follow this up with layers of material and photographic detail.

Continue reading this article


Hüngry Beast by Savvy, Mexico

Opinion by Richard Baird

Graphic identity and menu designed by Savvy for Mexican cafe and juice bar Hüngry Beast

Hüngry Beast is a cafe and juice bar located in Mexico City’s Roma Norte neighbourhood, a place of recent cultural and gastronomic development. It is a modern and casual experience with a focus on simple, high-quality cold-pressed and gluten-free products creatively prepared from healthy organic ingredients.

The urban, natural and creative positioning of the cafe is expressed materially throughout an interior design of light wood surface, glass blocks and concrete grey walls that create a natural flow between interior and street, and by a graphic identity made up of splashes of colour and organic shape inspired by the work of John Baldessari, an artist who was born 15 minutes from the Mexican border. These shapes are used across and are cut into the white surfaces of bottle labels and intersect food photography online, and implemented alongside a variety of inspirational quotes from scientists, artists, sportspeople and inventors. Interior and graphic identity intersect in different ways, and developed in tandem by multidisciplinary design studio Savvy.

Continue reading this article