BPO


H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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BP&O Collections — Business Cards No.14

Selected by Richard Baird.

The fourteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, embossed surfaces, foils, illustration and one example of thermography. Featured studios include Bunch, Bedow and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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BP&O Collections — Brochures No.6

Selected by Richard Baird.

  The Best of BP&O – Brochures No.6

The sixth collection of brochures, lookbooks, brand guidelines, catalogues and invitations published on BP&O. These mix layout, material choice and print finish, and between them effectively utilise colour, type, proportion, image, texture and paper contrast to communicate, compel and contribute to a distinctive brand identity. This selection features uncoated and coated papers, spot colours, blind deboss, die cuts and open stitching, and includes work by graphic design studios Bravo, Spy and Studio South.

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BP&O Collections — Business Cards No.13

Selected by Richard Baird.

The Best of BP&O — Business Cards No.13

The thirteenth collection of business cards designed as part of a broader brand identity programme which has been reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast as well as material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, dyed papers, embossed surfaces and foils. Featured studios include Bedow, Shore, Spy and Socio Design. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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