BPO


In Search Of The Present at EMMA by Werklig, Finland

Opinion by Richard Baird.

Brand identity and book designed by Helsinki-based Werklig for EMMA exhibition series In Search Of The Present

In Search Of The Present is a new series of exhibitions on a 3–4 year cycle held at Helsinki’s Espoo Museum of Modern Art (EMMA). These intend to tackle many of the existential questions that we face in an ever changing world. The first exhibition, inspired by Olavi Paavolainen’s essay collection from 1929, took place between October ’16 – January ’17 and was a study in the representations and expressions of human identity in the digitalized world.

Drawing on the themes of change and the passage of time, Finnish graphic design studio Werklig developed a brand identity connected by a sense of movement, implied in the cropping of text across posters, books, and supergraphics, physically in the motion of outdoor campaign posters, and digitally in the scrolling of social media content.

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Fab Media by Bedow, Sweden

Opinion by Richard Baird.

Logo by Stockholm-based graphic design studio Bedow for Swedish company Fab Media

Fab Media is one of Sweden’s leading media companies. It produces inspiring and entertaining content aimed at young women, and owns a variety of multi-media brands made up of websites, social media platforms and magazines. Fab Media’s specialisation, engaging exclusively women and the creation of modern cross-platform brand experiences, is expressed by their new visual identity, created by Stockholm-based graphic design studio Bedow, in the combination of colour, type and pattern. This links stationery, business cards and tote bags, and also included illustration, pictograms and website.

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Neighbourhood by Ahoy, United Kingdom

Opinion by Richard Baird.

Logo and signage for Manchester restaurant, bar and club Neighbourhood by Ahoy, United Kingdom

Neighbourhood is a restaurant, bar and club, located in the centre of Manchester, with a vibrant and eclectic interior inspired by New York, Los Angeles and Las Vegas dining scenes. This is brought to life through the juxtaposition of bright neon signage and indoor foliage alongside the more classical qualities of copper fixtures and fittings, marble surfaces and velvet upholstered furniture. This contrast is also expressed throughout Neighbourhood’s brand identity, developed by Manchester and Liverpool-based studio Ahoy, in contrasting colour choice, type and pattern. This links business cards, packaging, menus and interior graphics, and coincided with an extensive refurbishment of the restaurant.

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