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Sant Jordi Festival 2017 by Requena & Capdevila, Spain

Opinion by Richard Baird.

Visual identity and flyers designed by Requena featuring illustration by Olga Capdevila for Sant Jordi Festival 2017

Sant Jordi Festival is an annual celebration that combines culture and romance, and takes place in the city of Barcelona on April 23rd. The festival honours Sant Jordi, the patron saint of lovers in Catalonia, is rooted in the legend of Sant Jordi and the dragon, and in the tradition of visiting the Chapel of Sant Jordi at Government Palace where a rose fair used to take place. In celebration, couples, friends and family exchange gifts of books and roses, bought at flower and book stalls set up along the streets of the city.

The historical legacy and legend of Sant Jordi, as well as the traditions that sprung up around these, are brought to life by Spanish design studio Requena, with the help of Olga Capdevila, in a series of illustrations. These capture the roses and books, history and celebratory air of the event, and are used as a strong focal point throughout the festival’s visual identity. This links large format posters and banners, flyers, flags and bookmarks.

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In Search Of The Present at EMMA by Werklig, Finland

Opinion by Richard Baird.

Brand identity and book designed by Helsinki-based Werklig for EMMA exhibition series In Search Of The Present

In Search Of The Present is a new series of exhibitions on a 3–4 year cycle held at Helsinki’s Espoo Museum of Modern Art (EMMA). These intend to tackle many of the existential questions that we face in an ever changing world. The first exhibition, inspired by Olavi Paavolainen’s essay collection from 1929, took place between October ’16 – January ’17 and was a study in the representations and expressions of human identity in the digitalized world.

Drawing on the themes of change and the passage of time, Finnish graphic design studio Werklig developed a brand identity connected by a sense of movement, implied in the cropping of text across posters, books, and supergraphics, physically in the motion of outdoor campaign posters, and digitally in the scrolling of social media content.

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Fab Media by Bedow, Sweden

Opinion by Richard Baird.

Logo by Stockholm-based graphic design studio Bedow for Swedish company Fab Media

Fab Media is one of Sweden’s leading media companies. It produces inspiring and entertaining content aimed at young women, and owns a variety of multi-media brands made up of websites, social media platforms and magazines. Fab Media’s specialisation, engaging exclusively women and the creation of modern cross-platform brand experiences, is expressed by their new visual identity, created by Stockholm-based graphic design studio Bedow, in the combination of colour, type and pattern. This links stationery, business cards and tote bags, and also included illustration, pictograms and website.

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