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Talor&Jørgen Coffee by Bielke & Yang, Norway

Opinion by Richard Baird.

Packaging design by Olso-based Bielke & Yang for Norwegian coffee roastery and subscription service Talor & Jørgen

Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service that delivers small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee more accessible.

The range changes seasonally. This began with Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, and continues this season with Lavender & Red Currant sourced from a cooperative in Kapsokisio, Kenya.

Talor&Jørgen’s packaging design, created by Oslo-based studio Bielke & Yang, expresses the accessible positioning of brand and the freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of illustration drawn by Janne Iivonen.

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Vi Novell 2016 by Atipus, Spain

Opinion by Richard Baird.

Packaging design by Barcelona-based studio Atipus for Vi Novell 2016, a young wine from producer Celler Masroig

Vi Novell 2016 is a young wine from Catalonia with an intense ruby colour and a fresh and fruity flavour profile. It is the seventh in an ongoing series, and is dedicated to the party; the open-air dance, the joy and celebration of the beginning of the season, the first sip of wine, shared with friends, and the continued enjoyment of a long tradition yet in tune with modern times. Wine producer Celler Masroig worked with Barcelona-based graphic design studio Atipus to capture this moment and spirit with a striking packaging design, followed up online with a site that blends dynamic pattern and story.

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Talor&Jørgen Coffee by Bielke & Yang, Norway

Opinion by Richard Baird.

Packaging design by Olso-based Bielke & Yang for Norwegian coffee roastery and subscription service Talor & Jørgen

Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service delivering small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee far more accessible and addressing the divide that exists within the Norwegian market. The range changes seasonally and currently includes Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, sourced from Kenya and Ethiopia. Talor&Jørgen’s packaging design, developed by Oslo-based studio Bielke & Yang, expresses the accessible intentions of brand and freshness of its coffee in the distinctive pairing of a small robust structural choice that holds 250g, and the tone and content of Janne Iivonen’s illustrative work.

Continue reading this article