Posted: May 1, 2015 Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Alcohol Packaging, Back of Pack Design, Beer Packaging, Best Packaging Designs, Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Emboss Detail, Fonts in Use: Duke Fill, Fonts in Use: Niveau Grotesk, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Graphic Design Trends – Monolinear Illustration, Logo Design Inspiration, Logo Design Resource, Logo Designs, Microbrewery, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Spot Colours, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Packaging of 2015, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers that have distinctive and punchy flavour profiles, and a visual identity, packaging design and naming convention created by Leeds-based studio Robot Food. This draws on the tropical, fruity, floral and hoppy characteristic of the range, and the brewery’s fearless, daring and renegade attitude.
This post was updated March 2017 to include Vocation’s latest release, a range of craft lagers that acknowledge the increasing interest in the subtle complexities of pilsner. Robot Food drop the detailed illustration and dark backgrounds in favour of a lighter and brighter approach with the intention of expressing the crisp and fresh qualities of these new varieties whilst working in an alternative take on the brewery’s renegade attitude.
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