Opinion by Richard Baird.
The Coalition for Engaged Education, formerly New Visions Foundation, is an LA based organisation, led by Dr Paul Cummins, that helps vulnerable children and young adults to realise their potential through an approach to education that respects and inspires them. CEE recently worked with design studio Blok to develop a new visual identity that would mark the organisation’s new national ambitions.
The result, a logo that is both wordmark and icon, stationery and posters bound by a broad colour palette and uncoated papers, is described by Blok as reflecting CEE’s process of transforming and uplifting, and emphasises the system of support it provides its students. Emotive language complements this approach by turning CEE into a verb, with the intention of giving voice to its beliefs and to the students’ own hopes and dreams.
Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet restrained logotype, a single consistent typographical approach and simple structural choices the solution delivers a brightness and a contemporary moderation that draws out the products, their age group and quality, and resonates with their elemental forms and colours.
The Swedish History Museum is one of the country’s largest museums with a collection of over 10 million objects from a history that spans thousands of years. The museum also functions as a venue for lectures, concerts and a variety of activities.
Stockholm-based design studio Bold were recently commissioned to develop a new brand identity for the museum that would revitalise the visitor experience, position it as Sweden’s number one storyteller and arouse curiosity and interest in Swedish history. The studio’s solution, which included a logo and logotype, pictograms, print communication, book and interior and exterior signage, is an acute juxtaposition of past and present achieved through the union of disparate type, image, colour and texture.