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University of the Arts Helsinki designed by Bond

Logo and coloured board business cards designed by Bond for the University of the Arts Helsinki

The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond

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EMSCom designed by Moving Brands

Logo and brand design for EMSCom by Moving Brands

EMSCom operate the Executive MBA Communications courses at the Università della Svizzera Italiana. With growing respect, ambitious new growth objectives and an increasing number of similar, competing courses, international design agency Moving Brands developed a strategy, print and identity solution, ‘ranging from restrained and functional to expressive and abstract’, that would define ‘a new vision to align the stakeholders and raise their profile and credibility among global professionals’.

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Whisky Ambassador designed by O Street

Logo and print with copper print detail designed by O Street for Whisky Ambassador

Whisky Ambassador is an Accredited, UK-based one-day training course that introduces bar staff and license holders to the techniques of effective Scotch whisky selling. Based around a simple monogram and sans serif logo-type combination delivered as an emboss and metallic spot colour treatment across tactile and uncoated material choices, design studio O Street’s visual identity for Whisky Ambassador – a recent start-up – aims to appear authoritative to the international luxury hospitality sector.

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