The Swedish History Museum is one of the country’s largest museums with a collection of over 10 million objects from a history that spans thousands of years. The museum also functions as a venue for lectures, concerts and a variety of activities.
Stockholm-based design studio Bold were recently commissioned to develop a new brand identity for the museum that would revitalise the visitor experience, position it as Sweden’s number one storyteller and arouse curiosity and interest in Swedish history. The studio’s solution, which included a logo and logotype, pictograms, print communication, book and interior and exterior signage, is an acute juxtaposition of past and present achieved through the union of disparate type, image, colour and texture.
Located in the Majorstuen district of Oslo The Norwegian Academy of Music is Norway’s largest music academy. It offers both undergraduate and post-graduate courses, has educated some of Norway’s most prolific musicians, and, according to Wikipedia, ‘attempts to lay the foundation for research within the various fields of music’.
Based around the concept of an ‘endless visual pulse’, design agency Neue developed a new generative logo system for the academy that takes the sounds of students practicing, the conversations of the cafeteria and the applause of the concert halls, and allows these to resonate through a number of graphic elements set above and below a horizontal line to form a responsive and geometric waveform.
“The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond