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Obra Blanca by Savvy, Mexico

Opinion by Richard Baird.

Brand identity and brochures for Mexican architecture studio Obra Blanca designed by Savvy

Obra Blanca is an architecture studio, established in 2013, with offices in the Mexican city of Veracruz. The studio looks to transcend Mexico’s architectural landscape, remain independent and resistant to trends, and free to experiment and explore. It attributes a building’s value to its coherence, craftsmanship, materiality, functionality and context.

Obra Blanca represents the last step in construction, the stage at which a building stops being just a structure and gains character from, and is an extension and reflection of, its inhabitants. This informed the studio’s new brand identity, created by graphic design studio Savvy, and manifests itself in two parts, in structure and content, which runs across business cards, stationery and brochures.

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The Hyundai Department Store by Studio fnt, South Korea

Opinion by Richard Baird.

Branding for South Korean department store The Hyundai by graphic design company Studio fnt

The Hyundai is a well-known, well-thought-of and well-established South Korean department store that this year will celebrate its 44th anniversary. To coincide with this, The Hyundai launched a new brand identity system developed by Seoul graphic design company Studio fnt. This builds on the logotype and colour palette created by New York’s Base Design earlier in 2015, and introduces a Korean logotype, patterns, geometric sans-serif typography, monolinear iconography and foil print finishes across business cards, price tags, stationery, packaging, store cards and print communication. The project also included signage and wayfinding.

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