BPO


Life or Death by DIA, United States

Opinion by Richard Baird.

Branding for PR and management business Life Or Death by DIA

Life or Death is a New York and LA based full-service public relations and management business with hip hop roots. It draws its name from the idea that, within the music industry, there is no middle ground, it is either life or death. This abstraction and dual notion manifests itself within the firm’s new brand identity system, designed by DIA, as a black and white colour palette and a contrast of dynamic script logo and a static sans-serif logotype across business cards, artist cards, brochure, tote bags and responsive website. DIA describe their intentions as wanting to create an artistic and fashionable identity that honours Life or Death’s hip hop origins, and marks the firm’s move into fashion, art, and writing.

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Decontoured by Bunch, United Kingdom

Opinion by Richard Baird.

Blind embossed business cards designed by Bunch for Milan based fashion label Decontoured

Decontoured is a Milan based, by appointment only, fashion label that provides a bespoke service for redesigning existing garments. Its philosophy is firmly rooted in an aesthetic sustainability and value that transcends seasonal fashion trends, and acknowledges a shift in consumer behaviour from the mass-market towards conceptual products and personalised practices. The label’s approach is one of collaboration, craft, innovation and sustainability, and celebrates beauty in imperfection. These values are drawn together and conveyed throughout its new brand identity treatment designed by Bunch, using custom typography, garment detail, photography, material choice, print finish and contrast. The project also included labels, business cards, posters and website.

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