BPO


Mooi designed by Morse Studio

Logo and business card with a white screen printed ink and 100% cotton board designed by Morse Studio for fashion boutique Mooi

Mooi is a UK fashion boutique, located on London’s Kensington High Street, that retails an eclectic collection of “luxurious textiles, hard-to-find designer labels and one-off designer womenswear pieces assembled from all over the world.” Inspired by the “elegance and quality of the boutique’s hand-crafted textiles”, multidisciplinary design agency Morse Studio developed a new brand identity that included exterior signage, swing tags, website, launch material and a bespoke logo-type screen-printed by hand on 100% cotton stocks.

Continue reading this article


Hoola Swimwear designed by Two Times Elliott

Logotype and business card with fluorescent ink and bronze foil designed by Two Times Elliott for women's swimwear brand Hoola

Hoola is a women’s specialist D plus swimwear brand launched in 2006 with the intention of creating “beautiful and supportive larger cup swimwear” as an antidote to “bras masquerading as swimwear”. Commissioned to refresh the brand’s visual identity, Two Times Elliott developed a design solution based around the theme of horizons that juxtaposes a bold single spot colour with a classic foil print finish across a white substrate.

Continue reading this article


Cocolobo designed by Anagrama

Logo and gift cards with red foil print finish designed by Anagrama for high-end shopping boutique Cocolobo

Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of  “Coco” (coconut in Spanish) and “lobo” (Spanish for wolf), which helped to define the ‘Cocolobo woman’ as ‘not only feminine and sweet, but also independent, aggressive, sensuous and daring’

The agency captured and conveyed this duality in print through the combination of a black and white colour palette ‘portraying the elegant, sober aspect of the brand’, a red highlight to represent ‘all that is feminine and chic’, and the contrast of the logo’s playful familiarity and the logotype’s sense of exclusivity. These run across business cards, stationery, swing tags and packaging.

Continue reading this article