Fashion Logos & Branding — BP&O

BPO


Ina Grau designed by Anthony Lane

Logotype designed by Anthony Lane for sophisticated handcrafted shoe brand Ina Grau

Ina Grau is a sophisticated handcrafted shoe brand created and run by Minneapolis based collaborative shoe designers Luisa Fernanda Garcia-Gomez and Crystal Quinn. Their new identity, developed by independent designer Anthony Lane, reflects the brands traditional approach and the individual quirks of the collection through a tactile and modular stamp based system.

Continue reading this article


Deep Search designed by Bielke&Yang

Logotype and stationery with uncoated and unbleached material detail created by Bielke+Yang for Norwegian shoe brand Deep Search

Deep Search is a Norwegian shoe brand that devotes its time to the inquiry of nature, fundamental human activities and their practical impact on the aesthetic of shoes. Deep Search’s brand identity—which includes a logo, logotype, stationery and packaging solution created by Bielke&Yang—is a neat fine lined and geometric logo-type that sits over the tactile quality of the material choices to resolve the functionality of foot wear alongside their visible, honest construction and high quality production.

Continue reading this article


The Tailoring Club designed by Saturday

Logo created by London based creative agency Saturday for American styled clothing brand The Tailoring Club

The Tailoring Club is a new American styled clothing brand that will be sold through Brothers stores across Finland and Sweden. The Tailoring Club commissioned London-based creative agency Saturday to develop a new brand identity—which included a new logo, logotype and print—that would characterise both their traditional, handcrafted approach and individual character.

Continue reading this article