Posted: July 8, 2015 Filed under: Art and Design, Fashion, Music | Tags: American Design, Black Paper, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Brochure Design, Business Card Design, Calligraphic Typography, Catalogue Design, Colour in Use: Black, Designed by DIA, Designed in New York, Fabric Covers, Graphic Design, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Trends: Dynamic Logos, Logo Designs, Logos, Logotypes, Minimal Design, PR Logos, Public Relations Logos, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Tote Bag Design, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Website Design, White Block Foil, White Ink
Opinion by Richard Baird.
Life or Death is a New York and LA based full-service public relations and management business with hip hop roots. It draws its name from the idea that, within the music industry, there is no middle ground, it is either life or death. This abstraction and dual notion manifests itself within the firm’s new brand identity system, designed by DIA, as a black and white colour palette and a contrast of dynamic script logo and a static sans-serif logotype across business cards, artist cards, brochure, tote bags and responsive website. DIA describe their intentions as wanting to create an artistic and fashionable identity that honours Life or Death’s hip hop origins, and marks the firm’s move into fashion, art, and writing.
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