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Label Lab by TM, United Kingdom

Opinion by Richard Baird.

Logotype and invitation by TM for Label Lab, The Forum for Label and Packaging Innovation, hosted by Arconvert.

Arconvert, a division of the Fedrigoni Group, will be hosting Label Lab, The Forum for Label and Packaging Innovation, on May 17th at Priory Church on St. John’s Square, London. The event will celebrate the aesthetics and craftsmanship of labelling and packaging design, and will showcase the materials of Fedrigoni’s labelling division Arconvert has to offer. The evening will also include talks by Pablo Martín of Atlas, Andy Giddings from Here Design, and Xavier Bas from Xavier Bas Disseny.

Design studio TM worked with Arconvert to pull together speakers and deliver a visual identity for Label Lab. This included an invitation that pushes the material component of the event, but also emphasises its relationship and interaction with type, colour and form in branding and packaging. These graphical elements then function to establish a distinctive and memorable continuity between invitation, programme and event website.

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Galerija Kranjčar by Bunch, Croatia

Opinion by Richard Baird.

Brand identity, brochure and bookmark for Galerija Kranjčar by Bunch, Croatia

Galerija Kranjčar is an art gallery, located at the heart of Zagreb, opened in 2006 to showcase the work of Croatian contemporary artists and function as hub for a variety of cultural activities. The gallery is a long and unique space, one that balances the modern and historic. This can be seen in the meeting of smooth white walls, concrete floor and pillars alongside exposed room-length solid wood beams. Legacy, space and a diversity of artwork is reflected within the gallery’s brand identity, developed by Bunch, in the choice of type, which links stationery, business cards, print communication, brochures and soon to launch website, and in the use of colour, paper choice and print finish.

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Heritage: A User’s Manual by Bond, United Kingdom

Opinion by Richard Baird.

Brand identity and print communication by Bond for Heritage: A User's Manual, an exhibition in London's Southbank Centre

Heritage: A User’s Manual was an exhibition at Southbank Centre’s Archive Studio—a temporary space located within the foyer of the Royal Festival Hall—that took place between the 24th November – 13th December 2016. The exhibition was curated by MA Culture, Criticism and Curation students from London art school Central Saint Martins and “was founded on the belief that the heritage of a building is characterised by the ever-changing contributions of its community.”

The London office of international graphic design studio Bond worked to develop a visual identity for the exhibition that would create a unifying visual story for the different eras it covered. Drawing on the archival material and architectural components that were the basis of the exhibition, Bond created an typographical visual identity, based around MuirMcNeil’s Cut, that is utilitarian, structural and of two different historical periods in its stencil cut qualities and lettershapes. This, alongside bright colour, warm greys and material quality, links programme, information packs and single sheets.

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