Opinion by Richard Baird.
Streat Helsinki is a festival that looks to explore and question what street food can and should be. It began this year with three events — a series of talks, opportunities to eat and time to party — held at different venues across the city. Eats, the largest of the three, was held in the Tori Quarters and included 40 food truck and restaurant experiences from across Scandinavia and drew crowds of over 20,000.
The festival’s brand identity, which included logotype, typeface and print, was developed by Finnish graphic design studio Kokoro & Moi. Using bold color choices, busy layouts, custom typography, rough materials, illustrations and what the studio describe as a DIY attitude and a 90s vibe, their solution reflects the authentic ingredients and experimental spirit of Streat Helsinki. The project extended to posters, flyers, menus and bags.