Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.
See more work by Bond here.
Kyrö is a Finnish distillery, housed in a former dairy in the region of Isokyrö, that will yield a high quality 100% rye whisky in 2017 for national and international markets and currently batch produces a root variety for cocktails. Design studio Werklig was hired by the distillery to create their brand identity, which went on to include a logotype and custom typeface, business cards and packaging designs with inlaid paper and foil detail, that would “reflect whisky culture but also the distillery’s local roots and heritage”.