“The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond
Regional Associates are a dynamic, interdisciplinary and international architecture and research consultancy “committed to developing new models for the integration of environmental, social and economically sustainable projects” within the fields of eco-tourism, public infrastructure and private residential projects.
Regional Associates’ new visual identity, designed by Oslo based multidisciplinary and international design agency Commando Group, reflects the consultancy’s decentralised, flexible and mobile approach to architecture and research through an expanding and contracting monogram device that fits a variety of formats in print and online, a sans-serif logotype and the edge painted detail of the business cards.