Suomen Jäätelö by Werklig, Finland
Posted: February 22, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Back of Pack Design, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Colour in Use: Blue, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Designed in Helsinki, Finnish Design, Fonts in Use: Eksell Display, From Scandinavian, Graphic Design, Graphic Design Blog, Logo Designs, Logo Opinion, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Patterns, Retail Logos, Stationery Design, The Best Packaging of 2017, The Very Best Brand Identities of 2017, The Very Best Packaging of 2017, Typography, Uncoated Papers & Cards, Wordmark Design Leave a comment »Opinion by Richard Baird.
Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its brand identity, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo, type contrast, and a still life approach to art direction.
