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DOIY Honom by Folch

Opinion by Richard Baird.

Visual identity and packaging design by Folch for Honom, DOIY's new range of products for men

Honom is a new “male-oriented” range from Barcelona-based DOIY, a product design company creating objects that move between the practical, the ornamental and the more whimsical. Honom veers heavily towards the former with objects that include a wallet, multitool, bottle opener, keyring and bike bell. In their design, materials and build these find a balance between everyday utility and premium positioning. This is expressed by the packaging of the objects, created by Spanish design studio Folch, through a confluence of material and form language, type and technical drawings.

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DOIY by Folch, Spain

Opinion by Richard Baird.

Logo, art direction, print and packaging by Barcelona-based Folch for product design company DOIY

DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.

With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.

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Mathias Dahlgren Edition by Essen International, Sweden

Opinion by Richard Baird

Graphic identity and packaging designed by Essen International for contemporary kitchen appliance range Mathias Dahlgren Edition. Opinion by Richard Baird.

Mathias Dahlgren Edition is a set of contemporary kitchen appliances which are the product of a collaboration between the Grand Hôtel Stockholm, its renowned Swedish Michelin starred chef Mathias Dahlgren, and kitchenware retailer Dafra. Scandinavian graphic design studio Essen International worked with the trio to translate the culinary vision and creativity of Mathias Dahlgren into a modern graphic expression and packaging solution that would be perceived as creative and timeless, whilst working across a variety of boxes as well as pan and pot inserts.

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