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Feroz by Mucho

Opinion by Richard Baird

Graphic identity and menu design by Mucho for Barcelona's restaurant and late-night bar Feroz

Feroz, located on Barcelona’s Carrer Tuset, is described as being a fashionable destination that transitions from evening restaurant into late-night club. It features a distinctive interior design created by Pablo Peyra Studio. This exists in the grey area between something close to period colonialism, moments of kitsch and modern luxury. It has an undeniable character and specificity, one that is fully committed and is perhaps most successful in its use of foliage, modern upholstered chairs and colour palette of greens and aqua blue. There is here the implication and meeting of an exotic jungle location and civilisation. Design studio Mucho channel this and layer in a mysterious and wild night-time possibility into graphic identity through the juxtaposition of imagery and illustration, contrasting form, colour and overprint. This links stationery, menus and outdoor signage

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Essem Design Product Catalogue 2018 by Bedow

Opinion by Richard Baird

Design illustration and art direction by Bedow for Essem Design's 2018 product catalogue

In 2014 Bedow worked with Essem Design, a Swedish manufacturer of artisanal hallway products and furniture, to develop a new graphic identity. This included logotype, adverts, catalogue, product sheet and stationery design. The concept was based around the simple gesture “Hej—Hej då”, hello and goodbye in Swedish and a reference to the most common phrase used in the hallway.

This verbal gesture was visualised using Commercial Type’s Dala Moa, paired with Futura, and played out across a brochure and stationery set of white and unbleached papers. The result balanced a playful and personable expression with the functional and crafted. This is expanded on and further explored throughout Essem Design’s 2018 product catalogue, also designed by Bedow, in the approach to art direction, colour, form and illustration.

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Goldlink Magazine by Spy

Opinion by Richard Baird

New design by Spy for Goldsmiths' alumni magazine Goldlink

Goldsmiths’ biannual alumni magazine Goldlink has been redesigned by Spy, the design studio behind the university’s graphic identity. The magazine is distributed to over 50,000 former students and staff nationally and internationally, and in the redesign, needed to strengthen the relationship with its readership and reflect Goldsmiths’ position as a creative force with a rich research and academic legacy. Spy’s approach develops and employs the bold graphic language of the university, built around Commercial Type’s Druk and a preference for eye-catching blocks of colour set alongside or filtered into emotive images.

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