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Tulura by Build, United Kingdom

Opinion by Richard Baird.

Logotype, branding and packaging by Leeds-based design studio Build for New York skincare brand Tulura

Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.

Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.

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Collect by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and flyer for contemporary international art fair Collect, designed by Spin, London, UK

Collect is an international art fair that this year took place between the 2–6 of February at London’s Saatchi Gallery. Presented by the Crafts Council, Collect gave visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include a variety of print communications including leaflets and catalogue, art direction, animation, advertising, signage and environmental graphics.

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Lundén Architecture Company by Tsto, Finland

Opinion by Richard Baird.

Logotype and business cards by Finnish studio Tsto for Helsinki-based Lundén Architecture Company

Lundén Architecture Company is a Helsinki-based design studio developing innovative structures, infrastructures and spaces. The studio, through their knowledge of strategic development, experimental building technology and urban design, drawn from their collaborations with experts from different fields, offer proposals that affect the future of the built environment. Projects have included a new school and community complex that inspires learning during the day and functions as a meeting place, workshop area and community space during the evening, and an infrastructure proposal that reconsider airport terminal systems for Finland’s air transportation network.

Lundén Architecture Company’s brand identity, developed by Finnish graphic design studio Tsto, is based around a logotype that acknowledges the fragility of structure and the notion that its deterioration begins as soon as it is completed. This is expressed through the breaking apart and reassembly of logotype. This runs across business cards and stationery in a static but transitory state, and in motion online.

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