Opinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
Opinion by Richard Baird
Inspired by the spontaneity and celebratory energy of parties and exploring the idea that curating great events is an art form, design studio Bond crafted a visual identity for new luxury event planning business Moriarty based around a series of abstract ink illustrations. These are paired with high quality dyed papers and boards, bringing a measured and distinctive contrast to printed assets that included folders, business cards and pitch documents.
Opinion by Richard Baird
Planned Living Architects (PLA) is located on Australia’s Mornington Peninsula and has an architectural portfolio that shows a sensitivity and responsiveness to the uniqueness of each site, is environmentally-consciencious, materially mindful, beautiful and functional. The studio is well-regarded, has decades of experience and expertise working within coastal and rural areas, is known for its pared-back style, and has a philosophy that is rooted in the fluid connection between the built and natural environment. These principles, considerations, style and expertise are expressed by their new brand identity, created by Melbourne-based design studio A Friend Of Mine, in the typesetting of logotype, the spacing of acronym, the design and finish of illustration, and the photography of Sean Fennessy. The project features printed assets such as business cards, envelopes, portfolio and tote bag, and digital assets that included a responsive logotype and website.