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Arco by Raw Color, the Netherlands

Opinion by Richard Baird.

Brand identity and print for furniture manufacturer Arco by Raw Color, The Netherlands

Arco is a family run contemporary furniture design and manufacturing company that currently rests in the hands of fourth generation family members, and has a respectable 110 year history. Arco has tables and chairs at the heart of its collection and specialises in woodwork, a reflection of its location in Winterswijk, an area of dense natural woodland in East Netherlands.

Eindhoven-based graphic design studio Raw Color worked with Arco Creative Director Jorre van Ast to revise the company’s brand identity, with a focus on its unique location and local production. This is expressed through the documentation of the surrounding area, the factory and its craftsmen. While the logotype remains the same, Raw Color delivered a compelling visual identity that juxtaposes solid colour and seasonal image, and uses contemporary type to deliver a collective tone of voice. This extends across and links a variety of print communication that includes business cards, leaflets, brochures, catalogues and postcards.

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Learig by The District, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards for commercial and residential property developer Learig designed by The District, United Kingdom

Learig is a UK-based commercial and residential property developer managing projects end to end, from planning to design to build, and the financial considerations that link each of these stages. This end to end management, and Learig’s three tiers of expertise, is visually articulated by its new brand identity, designed by The District, through a logo of three stacked blogs which extend out to guide people through property, linking information and punctuating neutral white walls with a distinctive neon green. The project also included stationery, business cards, brand guidelines, interior signage and brochure design linked by bold colour and consistent type.

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Hedeker Wealth & Law by Socio Design, United Kingdom

Opinion by Richard Baird.

Branding for Illinois based Hedeker Wealth & Law by Socio Design

Hedeker Wealth and Law is an American independent business group dedicated to helping people protect, preserve and grow their wealth through services based around four key areas of expertise—investment, management, financial planning and tax advice. This complete and holistic combination marks Hedeker out from what is a crowded market of individual businesses providing fewer services.

To better express their experience and breadth of service, and to help reposition the group in a way that would attract more affluent clients, Hedeker worked with London-based studio Socio Design to create a new brand identity. This included logo and logotype design, stationery, business cards, quarterly newspaper and website.

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Frameline by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBT film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBT film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery and business cards, as well as campaign material such as invitations and posters.

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