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Park Restaurant & Distillery by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Branding for Canadian restaurant and distillery Park by Glasfurd & Walker

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty which includes mountains, prairies, forests and desert badlands, and that attracts walkers, campers and skiers locally and internationally.

The restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout an interior of warm lighting, long dining tables, enamelware, exposed stone walls and beams, antlers and wood panelling, a campfire-inspired menu of spit-roasted, wood-fired and smoked flavours, and a bright and robust brand identity developed by Vancouver based graphic design studio Glasfurd & Walker.

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Netsurvey by The Studio, Sweden

Opinion by Richard Baird.

Branding for Stockholm based Netsurvey by The Studio

Netsurvey provides organisations with employee and customer relation evaluation services using a precise, individualised and proprietary set of tools, and then helps to implement change with the intention of enhancing employee engagement, strengthening leadership and improving employer branding. Netsurvey works across a variety of sectors, for both small and large businesses and has grown to become one of Sweden’s leading consultants within the industry.

In response to what was felt to be an increasingly dated visual identity, one that failed to convey the warmth, engagement and innovative spirit that characterises the company, Netsurvey commissioned Stockholm based graphic design agency The Studio to create a new system that would communicate these key qualities but also their position as industry leaders through differentiation. This was achieved using a bright colour palette, custom typography, monolinear iconography and personable photography, and included business cards, stationery, print communication, tote bags, pens, and website.

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Unoco Raw Coconut Water by B&B Studio, United Kingdom

Opinion by Richard Baird.

Branding and packaging for raw coconut water brand Unoco by London based graphic design agency B&B Studio

UK based Unoco works with a community of smallholders in the Philippines to produce an unrefined, unpasteurised and untreated raw coconut water. This is drawn from young coconuts, characterised by their green rather than brown colour, picked at their nutritional prime and placed into bottles rather than tetra pak or cans using HPP. This process gives the water a distinctive pink colour, a result of oxidisation, which is said to be confirmation that all the natural goodness of the water has been retained.

Graphic design agency B&B Studio recently worked with Unoco to reinvent its brand identity and package design, and embraced an approach that favours bold organic typography, bright colour and plenty of white space as a way to express the rawness of product within a category dominated by processed alternatives.

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4B Arkitekter by Commando Group, Norway

Opinion by Richard Baird.

Branding for 4B Arkitekter by Norwegian graphic design studio Commando Group

4B Architects is an architecture studio with offices in Oslo, Norway, an experienced team and a holistic approach. It has a particular interest in low energy and sustainable projects, and has built a portfolio of restorations, public, cultural and commercial buildings, private housing and outdoor spaces. The studio’s team of founding partners (from its inception in 1971) and a generation of younger designers allows the studio to balance a long-established professionalism with fresh thinking and innovation.

Scandinavian graphic design studio Commando Group recently worked with 4B Architects to redesign its visual identity in a way that would work across and unite a variety of print based and digital platforms, and would communicate its innovative and dynamic nature.

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