BPO


Smithey Ironware Company by Stitch, United States

Opinion by Richard Baird.

Brand identity and tags with green paper and white ink detail for Smithey Ironware Company by Charleston based Stitch, United States

Smithey is an ironworks producing kitchenware from its location in Charleston, South Carolina. Smithey’s first product, a 10 inch skillet, features a smooth, non-stick cooking surface, created using a handcrafted method of finishing and polishing. This process was developed in response to the rough, coarse and sandpaper-like finish that proliferates the ironware market, which creates an uneven surface temperature, makes it difficult to cook with and uses a lot of energy.

Stitch Design Company, also based in Charleston, worked with Smithey to develop a visual identity that would extend across website, print communication and labelling. Much of this is informed by the robust and crafted qualities of Smithey’s products, but also builds in a touch of character. This is expressed through type, materiality and motif.

Continue reading this article


Linden Staub by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Logo and business cards with gold foil and embossed detail for UK model agency Linden Staub by Bibliothèque.

Linden Stuab is a UK-based model agency challenging industry conventions with their mantra ‘Empowering Women’, and by acting as a mother agency to all of their models. The name Linden Staub, derived from the maiden names of the two founding partner’s mothers, is an expression of this, and alongside the agency’s strong human-focus, was the basis for their new brand identity, created by graphic design studio Bibliothèque. This links a variety of collateral, from stationery and business cards to model cards, tote bags and a new digital platform that takes a journal-like approach to content.

Continue reading this article


Paley by Mucca, United States

Opinion by Richard Baird.

Brand identity, menu cover and coasters for Los Angeles restaurant Paley designed by Mucca, United States

Paley is a restaurant located in Columbia Square, Los Angeles, the former headquarters of CBS and its pioneering chief: William S. Paley, from which the restaurant draws its name. Paley features a distinctive interior, designed by Bishop Pass, of mid-century detailing that recalls Hollywood’s heyday, which comes through in the mix of wood panelling, gilded surfaces, and period-style furniture, fixture and fittings.

Paley’s brand identity, created by New York-based graphic design studio Mucca and extending across menus, wine lists, business cards, coasters and website, plays with the building’s broadcast history and shares a commonality with interior through geometric form and pattern, a contrast of type and high-quality material choices and print finishes.

Continue reading this article