BPO


Neighbourhood by Ahoy, United Kingdom

Opinion by Richard Baird.

Logo and signage for Manchester restaurant, bar and club Neighbourhood by Ahoy, United Kingdom

Neighbourhood is a restaurant, bar and club, located in the centre of Manchester, with a vibrant and eclectic interior inspired by New York, Los Angeles and Las Vegas dining scenes. This is brought to life through the juxtaposition of bright neon signage and indoor foliage alongside the more classical qualities of copper fixtures and fittings, marble surfaces and velvet upholstered furniture. This contrast is also expressed throughout Neighbourhood’s brand identity, developed by Manchester and Liverpool-based studio Ahoy, in contrasting colour choice, type and pattern. This links business cards, packaging, menus and interior graphics, and coincided with an extensive refurbishment of the restaurant.

Continue reading this article


Collected Coffee by Fivethousand Fingers, Canada

Opinion by Richard Baird.

Logo and branded tote bag for New York coffee subscription service Collected Coffee by Fivethousand Fingers

Collected Coffee is a New York-based coffee subscription service committed to sourcing the world’s best coffee beans, prepared by speciality roasters. The service worked with Canadian design studio Fivethousand Fingers to develop a brand identity, which included logo, packaging and web design, that would be perceived as intelligent, cultured and curious to a sophisticated coffee enthusiast. This was achieved through a contemporary gallery-like aesthetic of plenty of white space, still life photography and clear product insight, consistently expressed using Calluna, that builds on the curatorial nature of name and service.

Continue reading this article


Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

Continue reading this article