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Lundén Architecture Company by Tsto, Finland

Opinion by Richard Baird.

Logotype and business cards by Finnish studio Tsto for Helsinki-based Lundén Architecture Company

Lundén Architecture Company is a Helsinki-based design studio developing innovative structures, infrastructures and spaces. The studio, through their knowledge of strategic development, experimental building technology and urban design, drawn from their collaborations with experts from different fields, offer proposals that affect the future of the built environment. Projects have included a new school and community complex that inspires learning during the day and functions as a meeting place, workshop area and community space during the evening, and an infrastructure proposal that reconsider airport terminal systems for Finland’s air transportation network.

Lundén Architecture Company’s brand identity, developed by Finnish graphic design studio Tsto, is based around a logotype that acknowledges the fragility of structure and the notion that its deterioration begins as soon as it is completed. This is expressed through the breaking apart and reassembly of logotype. This runs across business cards and stationery in a static but transitory state, and in motion online.

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Electric Ink by Robot Food, United Kingdom

Opinion by Richard Baird.

Branding and packaging for tattoo care range Electric Ink by Leeds-based design studio Robot Food.

With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink will launch mid-March and be available throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.

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Blackhorse Lane Ateliers by StudioSmall, United Kingdom

Opinion by Richard Baird.

Logo design by StudioSmall for premium selvedge and organic raw denim jeans brand Blackhorse Lane Ateliers.

Blackhorse Lane Ateliers is a UK-based premium selvedge and organic raw denim jeans brand. It was founded in 2016 by Han Ates, who has over 25 years experience in the textiles industry, and is located in a renovated 1920s factory building with a distinctive profile in Walthamstow, North London. Blackhorse Lane Ateliers is committed to implementing a sustainable and ethical production model. This began with with the growing of Japanese Indigo in their factory allotment, the use of organic materials, using denim woven in Europe and a lifetime repair policy. StudioSmall worked with Han on developing brand identity, this included logo design, packaging, labelling and e-commerce website.

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