BPO


Marco Marco by Acre, Singapore

Opinion by Richard Baird.

Sans-serif logotype and business card design by Acre for Singapore based Italian restaurant brand Marco Marco

Marco Marco is an Italian restaurant business with five locations across the city-state of Singapore and an affordable menu made up of international interpretations of classic dishes. These are created from simple recipes inspired by modern food culture using fresh locally sourced ingredients. The name, a reference to the adventures of merchant traveller Marco Polo, was chosen to reflect the international meeting point of ingredients and cultures.

Marco Marco’s brand identity, designed by Acre, draws on the simplicity and accessibility of the experience, the quality and creativity of the dishes and their modern international influences, and visualises these through the juxtaposition of a simple type alongside the detail of deconstructed dish photography. The project included business card and menu design.

Continue reading this article


Urbanna by Forma & Co, Spain

Opinion by Richard Baird.

Postcards with coloured paper and original copy detail by Forma & Co for Barcelona tourist business Urbanna

Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelona. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city. The project also included post cards and business cards.

Continue reading this article


Background Bars by Campbell Hay, United Kingdom

Opinion by Richard Baird.

White ink and blind embossed business cards by Campbell Hay for bar, staff and equipment hire business Background Bars

Background Bars provides bar, bar staff and equipment hire, pop-up and permanent bar design services, seasonal cocktail creation, bar management for corporate occasions, festivals, weddings and private parties, and income and report analysis. Alongside these, Background Bars also functions as a creative agency, helping brands to deliver compelling live events. Its visual identity, inspired by the name and which included website, art direction and business cards that feature white ink and a blind emboss detail, was developed by the London based graphic design studio Campbell Hay.

Continue reading this article