BPO


Kristin Jarmund Architects by Snøhetta, Norway

Opinion by Richard Baird

Visual identity designed by Snøhetta for Oslo-based Kristin Jarmund Architects.

Kristin Jarmund Architects is an oslo-based architectural studio with a design philosophy that is focused on using a simplicity of form and a clarity of purpose to address complex problems, while at the same time, allowing for a contextual and human sensitivity. Reduction, as well as the duality inherent to the studio’s work, was the founding principles of their new visual identity, created by Scandinavian studio Snøhetta. This can be seen in the juxtaposition of type and image, and the recurring motif of extracts within both of these.

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Endgame: Duchamp, Chess, and the Avant-Garde by Hey

Opinion by Richard Baird.

Visual identity and print by Hey for the exhibition Endgame: Duchamp, Chess, and the Avant-Garde at Fundació Joan Miró

Endgame: Duchamp, Chess, and the Avant-Garde was a temporary exhibition that took place at Barcelona’s Fundació Joan Miró between October 2016 and January 2017. It was curated by Manuel Segade, explored the history of modern art through the lens of its relationship to chess, and featured a variety of works by 20th century artist. These included Marcel Duchamp’s La Partie d’échecs, Max Ernst’s Chess Set, and Mercè Rodoreda’s Untitled (Composition IX), amongst many others. Fundació Joan Miró commissioned Spanish graphic design studio Hey to develop a visual identity for the exhibition. This linked a variety of printed materials, from large format posters, banners and indoor signage to opening night invitations and a programme set in four languages.

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Corps Reviver & L’Heure du Cocktail by Spin, UK

Opinion by Richard Baird.

Visual identity for publisher Corps Reviver by Spin, United Kingdom

Corps Reviver is a French publisher and revivalist, redesigning and reprinting classic literary works, the first of which is L’Heure du Cocktail, The Cocktail Hour, written by journalists Marcel Requien and Lucien Farnoux-Reynaud and originally published in 1927. L’Heure du Cocktail, at the time, revolutionised the cocktail book, approaching the subject in a new way. This 2017 bilingual edition, presented in French and English, designed by Spin and illustrated by Spin’s Tony Brook, also offers a new take, pairing expressionist image with a more formal and modernist approach to layout and type. The release of L’Heure du Cocktail coincides with the launch of Corps Reviver’s own identity, also designed by Spin. This similarly explores something of the modernist, in the choice of type and use of form and pattern which appears to be rooted in the military associations of name.

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