We Make Stuff Happen is a London and Brighton-based creative marketing and production company that specialises in exhibitions and events with past campaigns that have included covering an entire building in clothes, placing a car in a block of ice and putting an open air cinema on top of a skyscraper. Their visual identity, created by Maddison Graphic, features a stacked uppercase logo-type set in Merkury with plenty of space, surrounded by a three-dimensional, single line weight border and printed across an uncoated Colorplan Mist substrate with a contrasting black block foil print finish.
Fisix is a line of cosmetic products that includes shower gels, shampoos and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’, branded and packaged by multidisciplinary design agency Mucho.
Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette. A smart balance of formulated effectiveness and the more exclusive, restrained qualities associated with high fashion and professional cosmetics.
Opinion by Richard Baird.
Bedroc is a Tennessee-based consultancy firm that takes complex business issues and simplifies them with technology to reduce risk, optimise efficiency and creating revenue for its clients (ROC). The firm’s visual identity, created by multidisciplinary design agency Perky Bros, avoids the conventions of the industry and instead favours a direction that draws an analogy between bedrock and technology—the physical stability, sub-surface and base nature of bedrock and the in-depth and founding technological principles and practices of the business—through a logotype and collateral combination that has a layered and earthy quality.