BPO


Brae designed by Studio Round

Opinion by Richard Baird.

Still life created by photographer Scottie Cameron

Brae is a restaurant, located in the Australian town of Birregurra, that describes itself as having a menu of unique and contemporary dishes built around a respect for nature and seasonality, and crafted from organic ingredients both locally sourced and grown on its own 30 acre site. Brae’s new brand identity—which included a new logo-type, menu, stationery set and website developed by Melbourne based Studio Round—juxtaposes traditional typography and a seasonal colour palette alongside the contemporary creativity and rich natural detail of a series of still life photographs taken by Scottie Cameron.

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Minna Palmqvist designed by Bedow

Opinion by Richard Baird.

Logotype designed by Bedow for fashion designer and label Minna Palmqvist

Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”

Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.

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Meteorologisk Institutt by Neue, Norway

Logo and print with UV varnish detail designed by Neue for the Norwegian Meteorological Institute - Meteorologisk Institutt

Meteorologisk Institutt provides meteorological data to Norway’s military, civil services and the general public with the intention of safe guarding life, property and the environment. Design agency Neue developed a new visual identity solution for the institute that mixes geometric shapes, material and print choices and the humanistic and environmental detail of photography to achieve communicative and aesthetic contrast and capture the data drawn from the harsh Nordic weather and the impact its gathering has on the people of the country.

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