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Heritage: A User’s Manual by Bond, United Kingdom

Opinion by Richard Baird.

Brand identity and print communication by Bond for Heritage: A User's Manual, an exhibition in London's Southbank Centre

Heritage: A User’s Manual was an exhibition at Southbank Centre’s Archive Studio—a temporary space located within the foyer of the Royal Festival Hall—that took place between the 24th November – 13th December 2016. The exhibition was curated by MA Culture, Criticism and Curation students from London art school Central Saint Martins and “was founded on the belief that the heritage of a building is characterised by the ever-changing contributions of its community.”

The London office of international graphic design studio Bond worked to develop a visual identity for the exhibition that would create a unifying visual story for the different eras it covered. Drawing on the archival material and architectural components that were the basis of the exhibition, Bond created an typographical visual identity, based around MuirMcNeil’s Cut, that is utilitarian, structural and of two different historical periods in its stencil cut qualities and lettershapes. This, alongside bright colour, warm greys and material quality, links programme, information packs and single sheets.

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Emma Magnusson Arkitektur by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity, business cards and bespoke stationery boxes for Emma Magnusson Arkitektur by Lundgren+Lindqvist, Sweden

Emma Magnusson is an architect working from the Swedish city of Gothenburg primarily on private commissions and occasionally with larger corporate clients. These have included Benify and Warner Music. Scandinavian graphic design studio Lundgren+Lindqvist recently worked with Emma to craft a new visual identity. Drawing on some architectural staples such as space and materiality, and working in the systematic and the playful, Lundgren+Lindqvist’s identity work for Emma intends to visually articulate the personable but professional approach she takes to her work. The project included monogram and stationery design, business cards, bespoke stationery boxes and website.

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UAL 2017–18 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Brochures by Spy for the University of the Arts London 2016–17 campaign

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.

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