Morgans Spiced is a brand of rum owned by drinks manufacturer Diageo. As part of £7m re-brand it will see a change in name to ‘Captain Morgan’s Spiced’ bringing it in line with the Captain Morgan brand featuring the familiar pirate character. The new branding will begin to roll out this summer and is part of an overall campaign to ‘premiumise’ Diageo’s current product portfolio.
Jack Daniels is a popular brand of whisky produced in Lynchburg, Tennessee and has been owned the by Brown-Forman Corporation since 1956. In a bid to broaden its portfolio and attract new consumers Jack Daniels engaged with brand and packaging specialists Cue Inc to design their new product Tennessee Honey, a whiskey and honey based spirit that is naturally sweet and easy to drink.
Des Sens is a boutique bakery based in Guadalajara, Mexico, making cakes, muffins, breads, cookies, individual desserts and pies. Their original identity based around a simple serif word-mark (and flock wallpaper) has recently been updated by designer Laura Méndez of Estudio Menta who was responsible for art direction, logotype development and illustration work.