Wrigleys have just launched their latest US campaign My Extra Gum which provides consumers with the opportunity to design their own gum packs using a variety of themed templates.
PepsiCo’s brand Tropicana will add two new premium still lemonade products to its range and are the first to contain only 100% pure fruit juice with no added sugar. The structural packaging design was undertaken by SiebertHead.
Physically the bottles now have more shelf impact, they are interesting and engaging while the labels clearly communicate Tropicana’s brand proposition fitting well into their current portfolio. Overall it retains the fresh and clean sensibility of the product range but is fairly conventional in both layout and visual content.
Design agency B&B Studio have developed a fresh perspective on Innocent’s juice range packaging that “combines all that’s great about the brand’s iconic design with the essential cues of the juice category” which also extends to their smoothie range. This builds on Family&Friends structural design that replaced some of the larger Tetra pack products with an easy to poor PET bottle that utilises recycled materials to “increase taste appeal, in-store standout and simply be more fun to pull out of the fridge each day.”