Thortons is a UK based confectioner and retailer specialising in chocolate, established in 1911 by Joseph William Thornton it has become the largest independent confectioner in the UK. As a celebration of their 100th year they commissioned Nottingham based Purple Circle to develop (alongside their in-house team) a ‘Fantastical’ theme that would adorn there product range and retail spaces.
Wrigleys have just launched their latest US campaign My Extra Gum which provides consumers with the opportunity to design their own gum packs using a variety of themed templates.
PepsiCo’s brand Tropicana will add two new premium still lemonade products to its range and are the first to contain only 100% pure fruit juice with no added sugar. The structural packaging design was undertaken by SiebertHead.
Physically the bottles now have more shelf impact, they are interesting and engaging while the labels clearly communicate Tropicana’s brand proposition fitting well into their current portfolio. Overall it retains the fresh and clean sensibility of the product range but is fairly conventional in both layout and visual content.