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Hubbards Toppers by Coats, New Zealand

Opinion by Richard Baird.

New packaging for Hubbards Toppers by Coats Design, New Zealand

New Zealand health food business Hubbards have launched Toppers, a family of 4 mixes to add to muesli and yoghurt, aimed at the growing market of  ‘tinkerers’, a consumer group that want to customise their breakfast and snacking experience. Hubbards worked with Auckland based graphic design studio Coats to convey the promise of each mix in a compelling manner and in a way that would comfortably sit within a brand language described as quirky, engaging, honest and down-to-earth. This is achieved through bold custom lettering, illustrative detail, bright colours, visual and material texture.

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Forgotten Boardwalk Brewing by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and packaging for craft beer brewer Forgotten Boardwalk by Perky Bros

Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beers. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow oddities, historic events and darker side of the boardwalk’s past through quirky and well-realised illustrative detail and storytelling component. This runs across cans and growlers, business cards, coasters and tap handles.

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