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Bombonería Pons by Mucho, Spain

Opinion by Richard Baird.

Brand identity and gold foiled and edge painted business cards for chocolatier and confectioner Bombonería Pons designed by Mucho

Bombonería Pons is a family owned Barcelona based business, established in 1960, dedicated to producing the finest handcrafted chocolates. With a desire to engage with a younger consumer Bombonería Pons worked with international graphic design studio Mucho to develop a brand identity that would be sensitive to its traditional values and history yet give it a contemporary appeal. This extended across packaging, brochure, stationery, business cards and print communication.

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Black Estate — Circuit by Toko, Australia

Opinion by Richard Baird.

Package design for Black Estate's wine range Circuit designed by graphic design studio Toko

Circuit is a 2014 Pinot Noir and 2015 Pinot Gris range from New Zealand’s Black Estate, a Vineyard run by The Naish Family and located across three hillsides in the Waipara Valley, an area of North Canterbury with clay and clay-limestone soil. Black Estate worked with Australian graphic design studio Toko on the branding and packaging of these two new wine varieties which extended across labels and boxes.

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Fort Point Beer Co. by Manual, United States

Opinion by Richard Baird.

Package design for Fort Point Beer Company by San Francisco based graphic design studio Manual

Fort Point is a San Francisco based small batch craft beer company that references traditional styles, yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. Last year, working with local graphic design studio Manual, Fort Point launched a new brand identity and packaging system.

Fort Point’s forward-thinking, fast-growing and innovative nature, but also its acknowledgement of traditional processes, recipes and craft, as well as its location—not far from Fort Point National Historic Site and overlooked by the Golden Gate bridge—plays out across its packaging. This is characterised by the current favour for monolinear and geometric illustration, a flexible and expanding modular structure, engraved type and an unusual mix of girders and landscapes.

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