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LittlePod Shortbread by Believe In, United Kingdom

Opinion by Richard Baird.

Package design by Believe In for LittlePod's traditionally made vanilla shortbread

Graphic design studio Believe In worked with LittlePod—a high quality all natural vanilla paste business that has secured favour with both keen home cooks and professional chefs—and LittlePod’s Scottish shortbread partner Reids of Caithness, to develop packaging for a new, luxury, real vanilla range of traditional handmade butter shortbread biscuits.

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BOL by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design and branding for Bol veg pots by graphic design studio B&B Studio

BOL is a range of vegetable pots made from fresh natural ingredients using recipes inspired by local chefs and street market stalls from a variety of international destinations, packed and presented with a modern on-the-go convenience in mind. BOL was created by Paul Brown, the former general manager of Innocent’s food division, following the company’s exit from the category, and features brand identity and packaging created by UK based graphic design agency B&B Studio.

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Virginia Hayward by Salad, United Kingdom

Opinion by Richard Baird.

Branding by Salad for British hamper business Virginia Hayward

Virginia Hayward is a family run business that creates hampers and gifts for both the retail and wholesale markets. It began life 30 years ago, from home, on a kitchen table, and has developed into one of the largest hamper companies working in the UK today.

With ambitious plans for growth, Virginia Hayward worked with Bournemouth and London based graphic design studio Salad to reimagine and resolve what had become a diluted set of assets across a variety of touch points with a new brand identity system. This system went on to include a new logotype, colour palette, campaign brochure, seasonal photography, business card design and website.

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Fever-Tree by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design by London based B&B Studio for premium natural tonic and soft drink mixer brand Fever-Tree

Responding to the continued and widespread use of preservatives, artificial sweeteners and cheap aromatics, Charles Rolls and Tim Warrillow combined their experience of the beverage and luxury food industries to develop a tonic made from natural high quality ingredients. Since its launch in 2005, under the brand Fever-Tree—the colloquial name for the cinchona tree, source of quinine, a key ingredient in tonic—the range has grown year on year and now includes a variety of soft drink mixers alongside its tonic waters.

Experiencing growth and critical acclaim, Fever-Tree worked with London based B&B Studio to refresh its package design and secure a prouder more contemporary aesthetic more in line with its premium positioning. The studio’s approach is a sensitive revision, replacing type, improving colour and addressing proportion alongside a more proprietary logotype treatment.

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