BPO


Fort Point Beer Co. by Manual, United States

Opinion by Richard Baird.

Package design for Fort Point Beer Company by San Francisco based graphic design studio Manual

Fort Point is a San Francisco based small batch craft beer company that references traditional styles, yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. Last year, working with local graphic design studio Manual, Fort Point launched a new brand identity and packaging system.

Fort Point’s forward-thinking, fast-growing and innovative nature, but also its acknowledgement of traditional processes, recipes and craft, as well as its location—not far from Fort Point National Historic Site and overlooked by the Golden Gate bridge—plays out across its packaging. This is characterised by the current favour for monolinear and geometric illustration, a flexible and expanding modular structure, engraved type and an unusual mix of girders and landscapes.

Continue reading this article


Absolut Botanik by Bold Inc., Australia

Opinion by Richard Baird.

Packaging for Absolut Botanik by graphic design studio Bold Inc.

Absolut Botanik is a new ready to drink, pre-mixed, single-source vodka range from distiller Absolut, flavoured with Scandinavian lingonberries, cloudberries and blueberries, blended with either pear, apple or lime. The range features a distinctive and bespoke single-serve bottle with a silver crown cap, and the Absolut logotype framed by rich illustrative detail that mixes bold watercolour strokes with finer pen and ink work. This packaging treatment, created by international branding and packaging agency Bold Inc., looks to engage the market with a strong character and story, and to convey a sense of craft and playfulness.

Continue reading this article


Teabox by Pentagram, United States

Opinion by Richard Baird.

Brand identity and package design for tea subscription service Teabox by graphic design studio Pentagram, United States

Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner Natasha Jen to develop a new brand identity, packaging system and website that would help establish it as a global brand.

Continue reading this article