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Niche Wine Co. — Somm by Frost, Australia

Opinion by Richard Baird.

Wine label with blind emboss detail by Sydney-based Frost for Niche Wine Co.'s limited edition release Somm, an Australian Shiraz

Somm is a limited edition Australian Shiraz from Niche Wine Co., a winery that embraces an innovative dry farming process that yields fewer yet higher quality grapes with an intensity of flavour and colour. With a desire to convey an established, old vineyard feel, and a sense of heritage and sophistication, Niche Wine Co. worked with Sydney-based design studio Frost to develop name and packaging.

Inspired by the sommelier, a trusted and knowledgeable figure in the world of wine, Frost developed an idea based around the sommelier’s notebook, literally translating the spontaneity, insight and personable qualities of this directly onto label and tissue paper, then packaging bottle into bespoke wooden box.

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Brewdog’s Lone Wolf by B&B Studio, United Kingdom

Opinion by Richard Baird.

Logo and packaging design by London-based B&B Studio for Brewdog's craft spirits range Lone Wolf

Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s craft distillery in Scotland, and is said to be the only one to make base spirit from grain under one roof, modified to accommodate a 19m high 60-plate rectification column to get the purest spirit possible.

The range shares a packaging and brand identity design, created by London-based packaging specialists B&B Studio, which is described as being in defiance of category codes and conventions. These feature a stripped back label design and wolf’s head motif as an expression of product purity and the brand’s outsider stance. The spirits will be available at Brewdog bars, and as part of Brewdog’s equity scheme.

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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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