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The True Honey Co. by Marx Design, New Zealand

Opinion by Richard Baird.

Brand identity and packaging by Marx Design for The True Honey Company, a New Zealand-based business specialising in mānuka honey

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.

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Collected Coffee by Fivethousand Fingers, Canada

Opinion by Richard Baird.

Logo and branded tote bag for New York coffee subscription service Collected Coffee by Fivethousand Fingers

Collected Coffee is a New York-based coffee subscription service committed to sourcing the world’s best coffee beans, prepared by speciality roasters. The service worked with Canadian design studio Fivethousand Fingers to develop a brand identity, which included logo, packaging and web design, that would be perceived as intelligent, cultured and curious to a sophisticated coffee enthusiast. This was achieved through a contemporary gallery-like aesthetic of plenty of white space, still life photography and clear product insight, consistently expressed using Calluna, that builds on the curatorial nature of name and service.

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Jalm & B by Kontrapunkt, Denmark

Opinion by Richard Baird.

Brand Identity and packaging for Danish bakery brand Jalm & B by Kontrapunkt

Jalm & B is a collaborative effort between baking experts Il Fornaio and Trianon to bring the taste and quality of big city bakeries to people throughout Denmark with a range of premium frozen products that can be freshly baked at home. Copenhagen and Tokyo-based graphic design studio and packaging specialist Kontrapunkt worked with the brand to convey the baking heritage of those behind it through naming, and the craft and quality of the range through image, illustration, type, colour, layout and structure.

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