BPO


Forgotten Boardwalk Brewing by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and packaging for craft beer brewer Forgotten Boardwalk by Perky Bros

Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beers. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow oddities, historic events and darker side of the boardwalk’s past through quirky and well-realised illustrative detail and storytelling component. This runs across cans and growlers, business cards, coasters and tap handles.

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Bombonería Pons by Mucho, Spain

Opinion by Richard Baird.

Brand identity and gold foiled and edge painted business cards for chocolatier and confectioner Bombonería Pons designed by Mucho

Bombonería Pons is a family owned Barcelona based business, established in 1960, dedicated to producing the finest handcrafted chocolates. With a desire to engage with a younger consumer Bombonería Pons worked with international graphic design studio Mucho to develop a brand identity that would be sensitive to its traditional values and history yet give it a contemporary appeal. This extended across packaging, brochure, stationery, business cards and print communication.

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Black Estate — Circuit by Toko, Australia

Opinion by Richard Baird.

Package design for Black Estate's wine range Circuit designed by graphic design studio Toko

Circuit is a 2014 Pinot Noir and 2015 Pinot Gris range from New Zealand’s Black Estate, a Vineyard run by The Naish Family and located across three hillsides in the Waipara Valley, an area of North Canterbury with clay and clay-limestone soil. Black Estate worked with Australian graphic design studio Toko on the branding and packaging of these two new wine varieties which extended across labels and boxes.

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