Posted: April 3, 2017 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Freytag Anderson, Designed in Glasgow, Graphic Design, Graphic Design Blog, Logo Designs, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design Resource, Scottish Design, Skincare, The Best Packaging of 2017, Typography
Opinion by Richard Baird.
Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.
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