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The Playlist Co. by Blok, Canada

Opinion by Richard Baird.

Brand identity and cards for Toronto based custom event soundtrack business The Playlist Co. by graphic design studio Blok

The Playlist Co. is a Canadian business providing music management and consulting services, AV construction, live music and playlists for a wide range of spaces and events, nationally and internationally. They are renowned for their encyclopaedic knowledge of music, and have collaborated with a some of Canada’s top hospitality brands, as well as local bars such as Buca, Canoe and Bar Raval.

The Playlist Co. worked with Toronto based graphic design studio Blok to develop a new brand identity that would work across a variety of touch points. These included business cards, posters, stickers and a soon to launch website, linked by a concept described by Blok as having a musicality that mimics the company’s highly curated playlists.

This concept manifests itself subtly in the typesetting of the wordmark and in the blocks of colour, inspired by jazz and soul album covers of the past. These blocks are given subtle shifts in tonality and hue as a way to express the power of music, and its ability to transform space and influence emotion.

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Art Museum by Underline Studio, Canada

Opinion by Richard Baird.

Branding for Art Museum by Underline Studio

Art Museum unites the Justina M. Barnicke Gallery and the University of Toronto Art Centre as one new institution dedicated to exhibition and education. It is one of the largest gallery spaces for the visual arts in Toronto and is housed within an iconic gothic-style building.

The museum worked with Canadian graphic design studio Underline to develop a new visual identity system that would emphasise its placement within the city, and engage both the university community and the Toronto public. This links, through type, layout and multi-colour, a variety of print communications that included brochures, programs, posters, signage and website.

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Nota Bene by Blok, Canada

Opinion by Richard Baird.

Branding for Toronto restaurant Nota Bene by graphic design studio Blok, Canada

Nota Bene is a restaurant, located on Toronto’s Queen Street West, with a menu made from locally-sourced and seasonal ingredients. It was opened by chef David Lee and business partners Yannick Bigourdan and Franco Prevedello in 2008, and was awarded “Best New Restaurant” by Toronto Life and enRoute Magazine soon after.

To coincide with the restaurant’s 2016 relaunch—which saw David Lee take sole ownership and the unveiling of a new menu and interior—Nota Bene worked with Canadian graphic design studio Blok to develop a new visual identity. This was inspired by David Lee’s approach to food and the restaurant’s new environment; a marriage of organic detail and contemporary materiality created by +tongtong, and runs across menus, stationery, business cards, postcards, coasters, packaging and website.

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