Opinion by Richard Baird.
Galerija Kranjčar is an art gallery, located at the heart of Zagreb, opened in 2006 to showcase the work of Croatian contemporary artists and function as hub for a variety of cultural activities. The gallery is a long and unique space, one that balances the modern and historic. This can be seen in the meeting of smooth white walls, concrete floor and pillars alongside exposed room-length solid wood beams. Legacy, space and a diversity of artwork is reflected within the gallery’s brand identity, developed by Bunch, in the choice of type, which links stationery, business cards, print communication, brochures and soon to launch website, and in the use of colour, paper choice and print finish.