Posted: June 9, 2017 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Binding, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Blue, Coloured Paper, Comb Binding, Design Blog, Design For Print, Design Opinion, Design Reviews, Design Reviews: Editorial Design, Designed by Clase bcn, Designed in Barcelona, Edge Painted Detail, Editorial Design, Fonts in Use: Noe, From Europe, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logos, Material Thinking, Print Finishing, Serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Graphic Design Work of 2017, The Best Logo Designs of 2015, The Very Best of 2017, Typography, Uncoated Papers & Cards, White Ink
Opinion by Richard Baird.
Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.
With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.
The project extended to business cards, brand guidelines, product brochures and company catalogue, and was launched alongside Enea’s latest range which coincided with the Milan Furniture Fair.
This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.
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