Slåke is a small furniture manufacturer, located in Norway’s Hjelmeland, with a heritage that dates back to 1938. Although it produces a variety of contemporary pieces it is also known throughout Scandinavia for making jærstol, a traditional, high quality, wood and reed chair.
As part of its 75th anniversary Slåke commissioned Ghost to develop a new brand identity—which went on to include logotype, stationery, print and website design—that would reflect its continued commitment to the creation of new classics, influenced by the ‘Nordic design language’, and crafted by its team of ‘young, innovative designers’, and to safeguard its heritage whilst looking to the future.
One To Be is a Brussels based furniture design and manufacturing workshop that crafts custom wood pieces for residential refurbishments, bespoke kitchens, office and retail spaces, exhibitions, art installations and one-off pieces for private individuals. The workshop’s visual identity, a logo-centric solution executed across dyed uncoated paper choices by design agency Coast, is straightforward in its presentation of craft, functionality and individuality.
CZYK is a Melbourne-based industrial design practice established by Nikolai Kotlarczyk that specialises in contemporary furniture and lighting design for small and large scale production. Longton, the agency behind CZYK’s new brand identity—which included a logotype, website and printed collateral—describe the practice as having a ‘strong focus on functional, high use design based heavily around materiality, production techniques and the environmental lifecycle of each product.’
Massproductions is a Stockholm-based furniture company – established in 2009 by designers Chris Martin and Magnus Elebäck – that develops ”high quality, tactile furniture in a modernist spirit’. The firm’s visual identity, developed by creative branding and communication agency Britton Britton, neatly mixes a structural, typographical authority with craft textures and confidently appropriates an upholstered colour palette of the past.