La Chance is a furniture and lighting company that manufactures and retails ‘sophisticated, rich and distinctive products based on noble materials’ developed by the ‘best designers of the new generation’. La Chance’s visual identity, designed by Artworklove – who’s approach is based on ‘artistic experimentation and systematic design structure, and specialises in the production of sensitively finished work with a well-considered balance of form and function’ – unites tactile material choices, high quality print finishes and a visual identity that blends the fine lines of a monogram with the an unusual reverse italic aesthetic of the logo-type to reflect the uniquely crafted and technical quality of their products.
Paul Loebach is a Brooklyn based three dimensional designer who specialises in product, furniture and emerging manufacturing technologies. His new identity, developed by Studio Lin, is a wonderful union of craft, structure, space and geometry that neatly reflects his use of both traditional materials and contemporary processes.
Nostalgi is a hat and shoe rack, now considered a Swedish furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.
Rich Brilliant Willing is an award winning Manhattan based contemporary furniture and lighting design studio established in 2009 by Rhode Island School of Design graduates Theo Richardson, Charles Brill and Alexander Williams. The studio’s new identity, created by New York studio Project Projects, is an interesting mix of two dimensional monogram and three dimensional axis, a smart reference to the bespoke and structural nature of the products and the combined design experience of its three founding partners.