Nostalgi is a hat and shoe rack, now considered a Swedish furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.
Rich Brilliant Willing is an award winning Manhattan based contemporary furniture and lighting design studio established in 2009 by Rhode Island School of Design graduates Theo Richardson, Charles Brill and Alexander Williams. The studio’s new identity, created by New York studio Project Projects, is an interesting mix of two dimensional monogram and three dimensional axis, a smart reference to the bespoke and structural nature of the products and the combined design experience of its three founding partners.
Briggs & Cole is a Glasgow-based art and design partnership that specialises in the creation of ‘statement’ products for interior settings. The company commisioned independent design studio Effektive, now Freytag Anderson, to resolve their unique, practical and simple approach to high quality design through a new brand identity solution.