BPO


In Search Of The Present at EMMA by Werklig, Finland

Opinion by Richard Baird.

Brand identity and book designed by Helsinki-based Werklig for EMMA exhibition series In Search Of The Present

In Search Of The Present is a new series of exhibitions on a 3–4 year cycle held at Helsinki’s Espoo Museum of Modern Art (EMMA). These intend to tackle many of the existential questions that we face in an ever changing world. The first exhibition, inspired by Olavi Paavolainen’s essay collection from 1929, took place between October ’16 – January ’17 and was a study in the representations and expressions of human identity in the digitalized world.

Drawing on the themes of change and the passage of time, Finnish graphic design studio Werklig developed a brand identity connected by a sense of movement, implied in the cropping of text across posters, books, and supergraphics, physically in the motion of outdoor campaign posters, and digitally in the scrolling of social media content.

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ArtRabbit by Bond, United Kingdom

Opinion by Richard Baird.

Wordmark for global contemporary art platform ArtRabbit by Bond, United Kingdom,

ArtRabbit is a global platform for the promotion, discovery and appreciation of contemporary art, connecting thousands of art spaces, exhibitions and events to artists, art professionals, collectors, students and anyone interested in art. Bond’s London-based studio worked with the team at ArtRabbit to create a new wordmark and brand language that could be used both in print and online.

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La Pecora Bianca by Pentagram, United States

Opinion by Richard Baird.

Brand identity for La Pecora Bianca by Pentagram, United States

La Pecora Bianca is a New York restaurant, located in the St. James building at Broadway and West 26th Street, with a menu inspired by the seasonal farm-to-table cooking of rural Italy. The restaurant is said to evolve, moving from breakfast, coffee and wine bar throughout the day to restaurant in the evening.

La Pecora Bianca worked with Pentagram partner Emily Oberman and her team to develop a visual identity that would capture and convey a healthy wholesome menu, a warm and welcoming atmosphere, and would compliment an interior by Nema Workshop. This extended across menus, coasters, signage, tableware and postcards.

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