BPO


H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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Sant Francesc by Mucho, Spain

Opinion by Richard Baird.

Brand identity by graphic design studio Mucho for Spanish 5-star hotel Sant Francesc.

Sant Francesc is a 5-star hotel located in the Placa Sant Francesc, beside the Church of the Templarios, within the city of Palma on the Spanish island of Mallorca. The hotel is set inside the walls of a restored historical landmark built in a neoclassical style during the 19th century and has 42 rooms and suites. Some of these rooms include wood-beamed ceilings, original frescos and moldings but also feature modern renovation, furnishings and interior design.

Drawing on the symbol of the Templarios, and taking inspiration from the colours and textures of the island, design studio Mucho developed a brand identity for the hotel that conveys something of its modern urban interior, its history and location. This comes through in type and marque, colour and pattern, and in the variety and combination of materials across brochures, stationery, business cards, menus and signage.

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