BPO


Studio Una, Germany

Opinion by Richard Baird.

Branding for German graphic design business Studio Una

Studio Una is graphic design business, run by Sebastian Hager and Sebastian König, with an office in the German city of Hamburg. The duo works within the fields of visual communication and brand identity design, online and in print, and describe themselves as attaching great importance to the aesthetic effect of design, alongside strong concepts and strategic decisions. This positioning is conveyed throughout their new visual identity using a mix of kraft paper and white ink, pattern and type, applied to notebooks, business cards, box tape, note cards, folders and badges.

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Masala Weltbeat Festival by Hardy Seiler, Germany

Opinion by Richard Baird.

Programme designed by Hardy Seiler for German multi-cultural music festival Masala

Masala Weltbeat Festival is a celebration of traditional and contemporary world music, and looks to arouse curiosity and foster interest in the many cultures of the world under the unifying presence of music. Masala takes place in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, exhibitions, theatre performances, an outdoor world market and programmes created for children and families. This June, Masala will celebrate its 20th year and reached out to Bureau Hardy Seiler to create a new brand identity concept that had the potential to extend across a variety of printed collateral including mailers, posters, record sleeves, business cards, flyers and programmes.

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Teahouse Exclusives by Peter Schmidt Group, Germany

Opinion by Richard Baird.

Tea packaging for Teahouse Exclusives designed by Peter Schmidt Group

Teahouse Exclusives is a German company with a portfolio of high-quality black, green, fruit, and herbal teas, a philosophy that revolves around sophistication, quality and modern lifestyle values, and describes itself online as being trend-conscious. Based around the concept of individuality and strong character, integrated brand consulting business Peter Schmidt Group worked with Teahouse Exclusives to develop a new packaging treatment for its everyday range. These feature original illustrative and custom typographic detail and a contrast of bronze metallic and fluorescent spot colours.

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