BP&O Collections — Business Cards No.3

Curated by Richard Baird.


The third collection of business cards reviewed and published on BP&O. These typically balance graphic design, material choice and print finish and often utilise colour, type, form and texture contrast to contribute to a distinctive brand identity. As with the first and second sets, this selection features uncoated and coated papers, edge painted detail, surface embosses, foils, dyed and unbleached boards and triplex material processes. Featured studios include Werklig, Heydays, Bielke+Yang and Build.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, in this case business cards, and expands upon previous posts under the category BP&O Collections. This series can be subscribed to here. If you have any suggestions for further themes let me know.

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Aspall designed by NB Studio

Opinion by Richard Baird.

Logo and logotype design by NB Studio for British cyder maker Aspall

Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.

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Nick & Johnny by Scandinavian Design Group

Opinion by Richard Baird.

Packaging for Swedish Snus brand Nick & Johnny created by Scandinavian Design Group

Nick & Johnny is a high quality, flavoured, moist powder tobacco known as snus. Launched in 2006 and produced by Stockholm based manufacturer Swedish Match Nick & Johnny has grown to become the fourth largest snus brand on the Norwegian market. Over this period the packaging has been through several iterations, the latest of which was created Scandinavian Design Group.

The group was commissioned to develop a new packaging treatment that would reinforce Nick & Johnny’s position as an alternative product among Norwegian and Swedish snus users, portray a knowledge and craftsmanship, and establish a more contemporary profile. This was achieved through a contrast of script, bold serif typography and a mix of white, coloured and metallic inks bound by the appearance of a hand painted print finish. Each product is described by Scandinavian Design Group as now carrying a unique expression that avoids cannibalizing the clarity of the brand.

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