Graphic Design Blog — BP&O

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Soma designed by Manual

Opinion by Richard Baird.

Visual identity and packaging design by Manual for water filtration brand Soma

Soma is a water filtration brand that is described by Manual, the design studio behind its brand identity and packaging treatment, as bringing together sophisticated design, sustainability and charity. These values are evident within Soma’s first product, a glass water carafe that uses a 100% compostable filter, its packaging, and the commitment to charity donations that comes with each sale.

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Simplee Aloe by Designers Anonymous

Opinion by Richard Baird.

Logo and packaging by Designers Anonymous for aloe vera drink Simplee Aloe

Simplee Aloe is an all natural aloe vera-based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar, and is available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters, and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design.

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Aspall designed by NB Studio

Opinion by Richard Baird.

Logo and logotype design by NB Studio for British cyder maker Aspall

Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.

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